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FAIRMONT KEA LANI LAUNCHES REFORESTATION INITIATIVE TO SUPPORT MAUI’S NATIVE FORESTS IN HONOR OF 30TH ANNIVERSARY

WAILEA, (MAUI) HAWAIʻI, OCTOBER 8, 2021 – Michael Pye, Area General Manager is pleased to announce Fairmont Kea Lani, Maui’s launch of Rooted in Aloha, a reforestation initiative in partnership with Skyline Conservation. As a part of this program, the Fairmont Kea Lani will plant 100 trees along the slopes of Haleakalā in honor of the resort’s 30th Anniversary.

Fairmont Kea Lani’s Rooted In Aloha program invites guests to join in a visitor supported conservation program to restore Maui’s native forests. Through education, fundraising and voluntourism, the resort aims to raise awareness and action for preserving Maui’s resources. To introduce guests to the project, Fairmont Kea Lani has planted a beautiful ʻŌhiʻa Grove at the resort and completed an installation of a Native Forest Display in the lobby. A Hawaiian blessing of these areas will take place on Tuesday, October 12. The Native Forest Display showcases higher elevation trees including Koa and ʻŌhiʻa along with Palapalai ferns to demonstrate the biodiversity of the forests.

Fairmont Kea Laniʻs colleagues are planning to participate in a volunteer work day later this year to plant 100 native trees in Pohakuokala Gulch. These trees double the size of a grove sponsored by the resort bringing the total contribution of native trees planted to 200 since 2019.

“For 30 years we have played an active role in our community. It is important to us, part of our kuleana, to continue to give back to the island” explains Michael Pye, Area General Manager. “Our Rooted in Aloha reforestation initiative allows us to help preserve the fragile eco-systems of Maui by restoring habitats for endangered native species who make the forest their home. By inviting our guests to join us, we seek to amplify our impact and actions to preserve the natural beauty, landscape and history of Maui for future generations,” continues Pye.


Guests may support the Rooted in Aloha initiative in a variety of ways including sponsoring the planting of a tree on behalf of their ‘ohana (family). Resort guests may also participate in the planting of a seedling native Koa or ʻAʻaliʻi tree. The seedlings will grow in the resort greenhouse until they reach a viable size at which time they will be permanently planted on the slopes of Haleakalā at Skyline Conservation.


“When we plant 100 or 200 trees, we are not simply “gardening” for aesthetic purposes. We are installing a regenerative forest system that will get better over time if we do a good job during our tenure managing this landscape. Planting 100 trees and shrubs in this restoration area will be most impactful for future generations when this sanctuary forest is considered “old growth”, shares Joe Imhoff, Conservation Manager at Skyline Conservation. “The Rooted in Aloha program establishes a direct connection for visitors to support the planting of native trees. It is geared toward visitors who truly care about the future of Maui’s sustainability and want to give back. 100% of donations will go toward program costs allocated to site preparation, native tree propagation, outplanting, and long term maintenance. 2/3 of Maui’s native species have gone extinct. The Rooted in Aloha program is directly supporting an ambitious mission to protect what remains of rare and endemic plants in Kula, Maui for future generations,” continues Imhoff.


To sponsor a tree, guests making a hotel reservation for future travel will be invited to participate in the resort’s Rooted in Aloha reforestation initiative through an “Enhance Your Stay” prompt for a $30 donation while booking their Maui vacation. Donations may also be made at the front desk or via the resort’s website. Each $30 donation supports the cost of growing one tree from a seedling along with the long term care involved to ensure it thrives in its natural environment. The trees planted will include Koa, ʻIliahi (Sandalwood), ‘Aʻaliʻi and ʻŌhiʻa. To support the health of these trees, other native plants including Māmaki, Maile and Hala Pepe will also be planted to encourage the biodiversity of the area.

Fairmont Kea Lani’s Rooted in Aloha program is part of the resort’s long-standing history of prioritizing conservation of natural resources and community service to Maui. Fairmont Kea Lani’s Kuleana Commitment focuses on the preservation of the natural beauty of the island, educating and perpetuating the rich culture of Hawaiʻi and caring for nā kamaliʻi (children) and kūpuna (respected elders) of the local community. It focuses on three pillars: Mālama ʻOhana – supporting the welfare of the community, Mālama Maui – protecting native resources, and Mālama Pono – reducing environmental impact. The Kuleana Commitment is shared with colleagues and guests to continue the positive effects of the resort’s actions and create a lasting impact on Maui.

For more information, please visit fairmont-kea-lani.com. High resolution images available upon request.

About Fairmont Kea Lani

Located on the coveted south shore of Maui in Wailea, Fairmont Kea Lani is Hawaiʻi’s only all-suite and villa luxury oceanfront resort. This distinctive property is located on idyllic Polo Beach amongst 22 acres of tropical landscape and offers authentic Hawaiian cultural experiences with genuine personal service which embody the spirit of Aloha. Fairmont Kea Lani, Maui is known for distinctive dining venues, bars and a gourmet market, 3 swimming pools including an adults-only tranquility pool, a comprehensive spa and wellness program, authentic Hawaiian cultural activities, as well as unrivaled access to the best adventures across the island. Fairmont Kea Lani, Maui has been repeatedly recognized as one of Hawai‘i’s top luxury resorts and is included in the iconic Travel + Leisure’s 500 Best Hotels in the World list for 2021 as well as received numerous Travel + Leisure’s World’s Best Awards, Conde Nast Readers’ Choice Awards and Trip Advisor Travelers’ Choice Awards. For reservations or more information, call 866-540-4456 or visit fairmont-kea-lani.com. Join the resort’s online communities at facebook.com, instagram.com, and youtube.com . The resort is located at 4100 Wailea Alanui, Wailea, Maui, Hawai’i, 96753.

About Skyline Conservation Initiative/Pohakuokala Gulch Community Forest Restoration Project

Skyline Conservation Initiative (SCI) develops programs, partnerships, and leverages resources at the intersection of conservation, agriculture, eco-tourism, and education. Since 2002, through the Pohakuokala Gulch Community Forest Restoration Project, Skyline has been restoring native ecosystems to enhance the health of the watershed in the montane mesic environment located at 4,000 ft elevation on the slopes of Haleakalā. This work includes extensive removal of invasive species like Eucalyptus globulus, installation of native trees and shrubs sourced locally from the seeds of wild plants growing on the nearby slopes of Haleakalā, and the long-term care and maintenance of native habitat for the benefit of future generations. To learn more, please visit www.skylineconservation.org

About Na Koa Manu Conservation

Na Koa Manu Conservation is a 501(c)(3) nonprofit organization that partners with “on the ground” conservation organizations to advance conservation and education on Maui. To learn more, visit www.nkmconservation.org

For further information contact:
Alexis Eaton
Director, Public Relations and Communications
Fairmont Kea Lani
808-875-2236
Alexis.Eaton@Fairmont.com

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