Our Fairmont Kea Lani colleagues strive to inspire and motivate others every day. We work year-round with our island partners to preserve and protect our natural resources, restore habitats for native species and educate and share our heritage with our colleagues and our guests. While they are interrelated, we divide these efforts into two main categories: Preserving habitats for native species and natural resources, and perpetuating cultural heritage.
One of our signature efforts dedicated to preserving natural resources is our Rooted in Aloha initiative, in partnership with Skyline Conservation, to directly support reforestation through a community and visitor-supported conservation program. This reforestation initiative provides sponsorship for the planting and long-term care of native trees on the slopes of Haleakalā. At the resort, numerous touchpoints are provided to encourage guests to get involved and learn about the critical need to protect Maui’s native resources and biodiversity.
When making a hotel reservation, guests are invited to participate in the resort’s Rooted in Aloha reforestation initiative through an “Enhance Your Stay” prompt, by offering a donation while booking their Maui vacation. Donations may also be made at the front desk or online. Each $30 donation supports the cost of growing one tree from a seedling along with the long-term care involved to ensure it thrives in its natural environment. The trees planted include Koa, Sandalwood and ʻŌhiʻa. To support the health of these trees, other native plants including māmaki, maile and hala pepe are planted to encourage the biodiversity of the area. To learn more about this program you can also visit our Rooted in Aloha initiative.